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We love coffee. But we love people more.
We believe that coffee’s cultural pervasiveness has a unique advantage to shine light in dark places. So we source direct-trade beans from under-funded farmers, addressing the power imbalances typically found in organic growing methods. A % of our profits are donated to organizations locally and globally.
BUT GOOD WILL DOESN’T HAVE TO MEAN AVERAGE JOE.
Our sourcing methods incentivize quality. Whether bold, blonde, sweet, or rich, our blends focus on the nuance and personality of each bean and region. This is enlightened coffee that wakes you up… and wakes you up. So go ahead, try LIT and taste the light!
LIT Coffee began out of a desire to share the beauty, wonder, and nuances of specialty coffee from around the world with people and a desire to change the world.
Our founder Daniel Ross met a refugee family fleeing crisis in his neighborhood while living in Kuala Lumpur, Malaysia. This family had a lasting impression on Daniel and thus the dream of creating a business that gives back was born.
5% of proceeds are donated locally and globally.